This branding project was created for a 3rd year Beauty Promotions student's Final Major Project. She wanted to create a PR and marketing campaign for 'The Body Shop' promoting zero waste in the beauty industry.
She wanted a designed poster to be used in stores, as well as some illustrations for social media (in the same style).
The typography in the poster is entirely hand drawn and every letter is unique. My client had a clear vision in her head about creating some characters to be part of her social media promotions, and the final outcomes are also included here.
Below is some of my design process. (Click to expand)
Flower and colour concepts
Rough poster layout
Typographic layout experiments
Additional graphics and details
