The Donut Hut is a fictional bakery I created and designed as a branding experiment. So far, I have created the logo, loyalty cards, and a miniature mockup of a donut box. 
I plan to also create a branded coffee cup, as well as tissue paper/napkins to really solidify the brand. 
Further outcomes and photoshoot to come... 
The Donut Hut was created after drawing a logo using negative space. Here is some of the alternative designs for the brand.
Behind the scenes creating the net and assembled box mockup.
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