![](https://cdn.myportfolio.com/30e1e310-4e76-45ba-90e6-f24fdb466241/8509a4ba-ebea-4ffd-a952-5dea4a853d46_rw_3840.png?h=e1e6268b43ab8bffd03ee6ec8b70491e)
The Donut Hut is a fictional bakery I created and designed as a branding experiment. So far, I have created the logo, loyalty cards, and a miniature mockup of a donut box.
I plan to also create a branded coffee cup, as well as tissue paper/napkins to really solidify the brand.
Further outcomes and photoshoot to come...
![](https://cdn.myportfolio.com/30e1e310-4e76-45ba-90e6-f24fdb466241/e740dc7b-90c2-4f39-b6da-a85b726616c2_rw_1920.png?h=3afc6f9a6d196ec410df9ba881a40af5)
![](https://cdn.myportfolio.com/30e1e310-4e76-45ba-90e6-f24fdb466241/f3ce2c39-c767-4f3a-ba7b-529672e46f12_rw_1920.png?h=34ca2a337bfe97896f2b4b1a14c08cdd)
![](https://cdn.myportfolio.com/30e1e310-4e76-45ba-90e6-f24fdb466241/a41c5f4f-e2f4-4a84-94fa-f5eeb472478b_rw_1920.png?h=ab644c68ea45524458129d773cbbdced)
![](https://cdn.myportfolio.com/30e1e310-4e76-45ba-90e6-f24fdb466241/b9a5410e-c3f7-4b4e-8d0e-cd1ea5d81fd3_rw_3840.png?h=5339d63d18c0b6cbed60e823c0222c20)
The Donut Hut was created after drawing a logo using negative space. Here is some of the alternative designs for the brand.
![](https://cdn.myportfolio.com/30e1e310-4e76-45ba-90e6-f24fdb466241/b02c7c80-145b-4da0-ba1f-7b3f54ff8ea1_rw_1920.jpg?h=b5407cd638205bcaf5f95128adaa8a6b)
Behind the scenes creating the net and assembled box mockup.