The Donut Hut is a fictional bakery I created and designed as a branding experiment. So far, I have created the logo, loyalty cards, and a miniature mockup of a donut box.
I plan to also create a branded coffee cup, as well as tissue paper/napkins to really solidify the brand.
Further outcomes and photoshoot to come...
The Donut Hut was created after drawing a logo using negative space. Here is some of the alternative designs for the brand.
Behind the scenes creating the net and assembled box mockup.