This branding pitch was for the charity 'Mind' who focus on researching and providing support on mental health issues in the UK. We approached 'Mind' for this project, but we were unable to arrange an official collaboration.
Our goal was to take their current assets and refresh the brand identity. Focusing on social media, I wanted to create graphics that support the sensitive topic of mental health. I deliberately designed characters with a more neutral appearance and expression to show the content can be applicable to anyone.
I organised for the company to tie in this campaign with a fundraiser for 'Mind' by doing 50 squats a day in the month of February -we raised £250!
(All statistics sourced by Mind)
I organised for the company to tie in this campaign with a fundraiser for 'Mind' by doing 50 squats a day in the month of February -we raised £250!
(All statistics sourced by Mind)
